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  • Jen Kranjec

Why we're here

Updated: Aug 1, 2018

Getting fit and healthy should be simple.


Buuut it doesn't always feel that way.


The Fitness Industry is full of noise. Full of health experts and fitness gurus telling us to do this or that in order to be healthy.

There’s a lot of information available to us.

Some is accurate, some is inaccurate.

Some is worth our time, some is a waste of time.


And unless you’ve spent hours and hours studying or researching, it’s pretty freakin’ hard to tell the difference.


Even our close friends who offer us nutrition advice may be leading us astray. And that’s ok. We’ve all been there. I’ve been there.


In fact, my family still gives me shit for the years I told them they could eat all the fat they wanted, and not gain weight. L.O.L. I’ve learned, and I’ve redeemed myself.


Anyway, the goal here is to highlight the most important stuff. The big rocks. The stuff where if you focus your attention, you will see 95% of the results you’ll ever want or need.


There’s plenty of fitness information we won’t cover because I feel it may add confusion or unnecessary detours. Plus, there are many other great resources out there for next-level fitness info, and I feel confident in those sources to keep delivering the best and the latest.


Simple means you understand it. It does not mean easy.


Quick side note: We’re here to make the important stuff crystal clear so we can stop wasting our efforts where there’s little return. But the truth is, you still gotta work. At some point you have to move past your intentions and turn them into action. Improving ourselves is hard. You will fail. You will mess up. You will learn. And you will grow. The process requires your continued action and patience. It just doesn't have to be complicated.


There was a time in my journey when I would have scoffed at the statement, “Getting fit and healthy is simple.” Because it just felt sooo complex. It would have felt unfair for someone to say such a thing. I felt like I was getting information from all directions but I just wasn't getting the results I wanted.

But with continued education and experience alongside some top professionals in the field, things started to come into focus for me. Not only was I able to get the results I’d always wanted, I was able to start helping others do the same.


When all of this fitness stuff begins to come into focus, it does start to feel like it’s actually pretty simple. When we prioritize the things that matter most (and have a healthy dose of grace for ourselves), our efforts become much more effective and we can get fit and get on with our lives.


So that’s what we’re here to do. Whether you need help in the gym or in the kitchen, we’re dedicated to providing information and resources that make getting fit and healthy simpler.


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